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题目 创业（广告公司） 创业（广告公司）计划书 班级：090114 专业：计算机网络技术 分院： 信息分院 目 录 摘要 ············································ 1 第一章 概述 ·········································2 1。1 客户关系管理的内涵··································· 2 1。2 通过组织机构的变革达到业务流程的快速响应························ 4 第二章 广告公司企业实施客户关系管理战略的基本框架······················ 5 2。1 通过培训转变观念···································· 5 2。2 通过组织机构的变革达到业务流程的快速响应························ 7 2。3 技术平台的构建实现对客户的管理····························· 8 第三章企业实施客户关系管理的必要性和重要性··························9 3。1 首先，是广告客户差异化需求的拉动···························· 9 3。2 其次， 广告市场竞争的加剧······························· 10 3。3 另外， 实施客户关系管理可以为广告企业很多优势····················· 11 第四章 广告企业实施客户管理的现状和存在的问题 ························13 4。1 没有树立以客户为中心的理念·············· ·················14 4。2 缺乏相应的企业客户关系， 管理体系管理制度不完善············ ········ 14 4。3 缺乏必备的技术支持， 客户关系管理信息化落后··········· ··········· 15 4。4 实施关系营销下的客户关系管理·············· ····· ·········· 15 第五章 结论 ························· ······ ·········16 其他···························· ················17 编辑 王永敏 （责任编辑：职场达人） |
