敦印国际控股有限公司

为了能够持续提供最时尚的潮流趋势、服饰文化与时尚生活方式，从2011年开始Doin将在全球签约近百名国际知名设计师以确保自己立于时尚之潮端。利用位于电子商务之都杭州的优势，Doin通过整合丰富的资源，打造了以用户体验为核心的网络销售渠道，力求将Doin的品牌文化传导给每一位中国消费者。

Doin International Holding Company Limited, aims to deliver “fast fashion” lifestyle to consumers. In order to provide the most updated fashion trend, garment culture and fashion lifestyle, Doin has been working with dozens of contracted international designers to ensure the leading position in fashion trend since 2011. With the advantage of being located in the E-commerce city Hangzhou, Doin is enforcing its online business based on customer’s shopping experience by integrating abundant resources, and try to deliver Doin brand culture to every Chinese consumer.

Doin产品定位 （ Doin Positioning）

Doin是设计师主导的服装品牌，目标客户群是20~30岁的年轻男女。为适应目前年轻人在不同场合的各种不同穿着风格，Doin旗下开发了九大系列，分别是女装Urban Chic、Urban Casual 、Urban Caports、Urban Sweet系列；男装Urban Chic、Urban Casual系列；羽绒Café Latte系列；牛仔Doin Jeans系列；内衣Urban Rose系列。这样让消费者有更多组合搭配的空间，根据自己的不同需求装扮不同的型格，完成一站式购物。

Doin is a Designers led by clothing brand, with target group of young people between 20~30. To fit young people’s need of presenting different style at different occasions, Doin develop nine different collections, which is Urban Chic、Urban Casual 、Urban Caports、Urban Sweet for women, Urban Chic、Urban Casual for men, Café Latte for down jacket, Doin Jeans and Urban Rose for underwear. Such collections offer consumer more choice of coordination, and enable consumers to dress themselves in different style according to different needs by one stop online shopping.

Doin主张：穿越时尚 （ Doin Claim: Crossing Fashion ）

在全球时尚圈，撼动传统时尚版图的“快时尚”正在成为一个时髦的话题，它带给喜爱时尚的年轻人一种新的生活方式。在中国，是不是能让更多的人快速分享潮流时尚？是的！Doin，就是要让国际的流行时尚元素穿越国界，在国际设计师和中国设计师的紧密合作下，将这些时尚元素用巧手化成一件件散发出国际都市时尚的靓衣，让消费者穿上Doin的一刻立即感受到自己是从纽约或从伦敦、亦或从巴黎或从米兰穿越过来的时尚达人。

In the global fashion circle, the “fast fashion” that shocks the traditional fashion domain is becoming a fashionable topic and brings young people who are fond of fashion a new lifestyle. In China, is that possible to let more people rapidly share the fashion and trend? Yes! Doin aims to enable international fashion elements to travel across countries. Under the close cooperation between international designers and Chinese designers, these fashion elements are skillfully made into beautiful garments of international metropolis fashion. As soon as putting on Doin, the customer shall get the feeling that he/she is the fashionmonger coming from New York, London, Paris or Milan.

Doin基因：时尚、大牌体验、优质优价

（Doin Gene: Fashion, Brand Experience, High Quality and Competitive Price ）
你可能会花上好几个月的工资去买一件奢侈品，因为他们带来的是品质与情感上的满足，这也是Doin创意团队从各个时装发布会上带回来的切实感受。所以为了让时尚穿越直达消费者内心感受，Doin的国际签约设计师不得不马不停蹄地穿梭于各个知名时装发布会，力求将国际大牌引领的潮流趋势和最时尚的元素融入到服装设计中，并通过和国际大牌服装公司有生产合作的工厂建立战略合作伙伴关系，这样才能将大牌时尚元素体现在优质的产品中，让消费者真正从时尚优质的产品中感受大牌体验。同时，Doin专注于电子商务，减少中间流通环节，一定要让消费者以优价成本享受媲美大牌的优质产品。

It may take you several months to buy a luxurious article, because what it brings you is both the quality and emotional satisfaction. That’s the exact feeling the innovation group of Doin brings back from various fashion presentation conferences. In order to enable fashion to travel directly into the inner world of customers, therefore, the international contracted designers of Doin have to shuttle between various famous fashion presentation conferences without a stop, strive to integrate the fashion trend and most fashionable elements led by major international brands into the garment design, and, by establishing strategic partnership with factories which have cooperation with major international brand garment companies on production, embody the brand fashion elements in high-quality products and let customers truly fee the brand experience from high quality fashion products. At the same time, Doin concentrates on e-commerce, reduces the intermediate circulation links and devotes itself to enabling the customers to enjoy high quality products on a par with famous brands with satisfactory cost.

Doin使命陈述 （Doin Representation of Mission ）
我们的使命是要创造优质、优价、时尚、快乐的网购价值体系。目前中国的网购价值体系不够健康不够完善，浮躁的跟风潮、低质低价商品横行、注重短期利益、忽视购物体验、售后服务不佳等总让消费者闹心。而Doin，就是要通过和国际设计师合作给消费者带来穿越时尚的感受，并整合强大的供应链合作伙伴和物流伙伴为消费者快速提供优质优价的产品，加上客服团队以秉承“消费者利益高于公司利益”信仰所提供舒心的服务，努力打造一个优质、优价、时尚、快乐的网购价值体系，让消费者尽享网购的乐趣。

Our mission is to create an online shopping value system of high quality, competitive price, fashion and happiness. Currently, Chinese online shopping value system is not healthy and perfect enough. Fickly following trend, a flood of low quality and low price goods, emphasizing short-term benefits, ignoring shopping experiences and bad after-sale services, all such things annoy customers. However, Doin aims to bring costumers crossing fashion experience through the cooperation with international designers, to provide customers with products of high quality and competitive prices rapidly by integrating supply chain partners and logistic partners, and to create an online shopping value system of high quality, competitive price, fashion and happiness, thus enabling customers to enjoy the joys of online shopping, based on the considerate services provided by our customer service team by insisting on the faith of “customer benefits are above company benefits”.

Doin设计师团队 （ Doin Designer Team ）

Doin官网：http://www.doin.cn/

（责任编辑：职场达人）