创业第一步：商业计划书（中英文对照）(2)

It helps you figure out how much money you'll need. Entrepreneurs chronicallyunderestimate how much money they'll need to start a business. Keep inmind: a lack of capital is one of the top reasons why businessesstruggle or close during the first year. Writing a plan forces you toget a handle on where your money will come from, where it will go andwhether it will be enough' not only to get your business off theground, but also to sustain growth in subsequent years.
    商业计划书帮你计算出你需要多少资金。初创企业家习惯于低估创业所需的资金。切记：资本短缺是企业在第一年就举步维艰甚至关门大吉的主要原因之一。撰写商业计划书促使你了解资金从哪儿来，到哪儿去，以及资金是否足够──不仅能使企业起步，而且还能使其在后续年份中持续成长。

It gives you clear direction, which can help eliminatestress. As a business owner, you often have to juggle multipleroles'everything from bookkeeper to CEO' and that can leave you feelingdistracted, disorganized and overwhelmed. A document that outlines yourmission and plans for the future can prevent overload, help you setrealistic goals, keep you on track and boost your productivity.
    商业计划书为你指出明确的方向，这有助于消除压力。作为企业所有者，你经常要扮演多重角色──从簿记员到首席执行官的各种职务──这会让你感到头绪纷杂、混乱无序、筋疲力尽。一份概述未来任务与计划的文件可以避免负担过重，帮助你制定现实目标、保持有序经营并提高生产率。Itwill serve as a resume when you seek lenders, investors or partners.Most lenders, and certainly any professional investor such as an angelor venturecapitalist, will expect to see a business plan before giving you money.Even if you're not seeking outside money, a business plan can behelpful when renting space (a landlord might demand to see one) orseeking a business partner.For partners who start a business together, writing a plan ensures thateveryone is on the same page when it comes to the company's mission andstrategies.
    当你寻找贷款人、投资者或合作伙伴时，商业计划书的作用就好比是简历。多数贷款人，当然还有天使投资人或风险资本家等专业投资者都希望在投资之前看到商业计划书。即使你目前没有从外部融资的打算，商业计划书在租赁场地（房东可能会要求阅读商业计划书）或寻找商业合作伙伴时也会很有帮助。对于一起创业的合作伙伴而言，撰写商业计划书确保每个人对公司宗旨和战略的理解都一致。

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