创业第一步：商业计划书（中英文对照）(3)

It makes you evaluate the market for your product or service and size up the competition.As you write your plan you'll research the current market and see howyour product or service might fare against existing offerings. Byanalyzing your competition, you'll get a sense of how to price yourproduct or service, how to targetthe right customers and how to make your company stand out,particularly in a crowded marketplace. As you assemble your businessplan, you'll see opportunities to fine-tune your concept, avoidproblems that could become disasters and ultimately increase your oddsof success.
    商业计划书会促使你评估自己的产品或服务的市场，并估计竞争的规模。撰写商业计划书时，你会对当前的市场进行调研，了解你的产品或服务如何与现有产品或服务竞争。通过份析竞争环境，你将了解如何为产品或服务定价，如何进行正确的顾客定位，以及如何让你的公司脱颍而出──尤其是在激烈的市场竞争中。在整理商业计划书的内容时，你将看到许多机会，利用这些机会，可以进行细致的理念调整、避免可能酿成灾难的问题并最终增加成功的机会。

编辑 卫香香

（责任编辑：职场达人）