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（1）Explore at least3 solutions to any problem.Creating a flow chart? Create 3 variations. WireFraming? 3 ideas. Context scenarios? 3 ideas. You get the point. What this does is forces you to open your mind and explore various possibilities. Early in my career I had a boss who would force me to create multiple variations and then completely delete those files and create 3 more. While this may be a bit excessive as an ongoing policy, he made his point. What I ended up with at the end was far better than the previous attempts. 针对任何问题的探索至少输出3种解决方案；对流程图和线框图尝试3种方案；对情境场景尝试3个创新解决方式。 当你明白了这点时，它会迫使你敞开心扉，探索各种可能性。 在我职业生涯的早期，我的一个老板会强迫我尝试多个变化，然后进行删减，并留下最好的3个。虽然作为一个正在进行的项目，这可能有点过分，但他作出了他的指导。而我最终得到的结果比之前的尝试要好得多。 （2）Fall in love with the problem, NOT any particular solution.Many designers get very attached to a particular design because they spend so much time with it. Involving everyone you can find in your process will help this (especially if you show everyone you get feedback from at least 3 ideas). 爱上问题，而不是任何固有的解决方案。许多设计师非常喜欢某个特定的设计，因为他们花了很多时间在上面。让每个人都参与进来提供建议会有更多的帮助（特别是如果你向每个人都展示你从至少3个想法中得到的那些反馈后）。 （3）Present in-progress work.There is nothing that can stifle a designer’s effectiveness and creativity as quickly as working in isolation. Showing in-progress work helps you to think outside the box and constantly see things with different perspectives. Showing in-progress work also allows you to get feedback when it’s early enough to actually iterate and make changes. If the first time a product manager or developer sees your work is during sprint kickoff, you have failed — and likely so will your product. This is also absolutely true with customers. 目前正在进行的工作，没有什么能像独立工作那样迅速扼杀设计师的效率和创造力。 展示正在进行的工作可以帮助你跳出固有的思维框架，不断地从不同的角度看待事物。 展示正在进行的工作还可以让您在足够早的时间实际迭代和进行更改时获得反馈。 如果产品经理或开发人员第一次看到你的作品是在 sprint 开始的时候，那么你已经失败了，你的产品很可能也是如此。 对于顾客来说，这也是绝对正确的。 （4）Practice creativity in a context outside your day-to-day work.Creativity is like any other skill — it must be practiced and trained if it is to be developed to its potential. Some examples of creative exercises you can do to practice: 在日常工作之外的环境中练习创造力。创造力就像其他技能一样，如果要发挥它的潜力，就必须进行实践和训练。 以下是一些你可以用来练习的创造性练习: a. Creative Pitch Exercise — create a deck of cards with 2 categories of pictures. One half should have famous brands everyone would know (Google, Apple, Uber, Facebook, etc) and the other half should have products that have nothing to do with the brands. Draw 1 card from each pile. Give yourself 1 minute to come up with a pitch and then 2 minutes to pitch to a teammate/manager why Google would make a hammer for example. This is best done as a team activity, but can also be practiced by yourself. (Credit goes to Stephen Gates for this fantastic idea). a. 创造性的提案练习——制作一副有两类图片的卡片。一半应该拥有众所周知的知名品牌（谷歌、苹果、优步、 Facebook 等） ，另一半应该拥有与品牌无关的产品。 从每一堆抽一张牌。 比如：给自己1分钟时间想出一个提案，然后2分钟时间向队友 / 经理思考提案；例如：谷歌制作一个锤子会是什么样。这是最好的团队活动，但也可以自己练习。 (这个奇妙的想法要归功于斯蒂芬 · 盖茨)。 b. Whiteboard Design Exercise — give the team a problem to solve together that has nothing to do with your business (you will need 30-60 minutes). Choose someone to facilitate the discussion. It’s also important to frame the goal as a problem to solve not a solution to be implemented. For example, do NOT assign the problem “redesign the toothbrush”, but instead: “improve the teeth cleaning experience”. It’s good to be vague so that the team together can set the parameters and specific Jobs To Be Done they want to tackle. As you do this more often and rotate facilitators you will get to know and learn from each other’s approaches to solving problems and develop facilitation skills among young designers. This can also be achieved with a wide variety of brainstorming exercises. （责任编辑：晨鸿） |
