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b.白板设计练习——给团队一个需要共同解决的问题，这个问题与你的业务无关（你需要30-60分钟）。 选择一个人来促进讨论。 同样重要的是，将目标定义为一个问题，而不是一个要实现的解决方案。 例如：不要指定问题为“重新设计牙刷”，而是“提高牙齿清洁的体验”。问题有些模糊是没有问题的，这样团队可以一起设定参数和他们想要具体完成的工作。随着你经常这样做，并且轮换主持，你将了解和学习到彼此解决问题的方法，并在年轻设计师中培养主持技能，这也可以通过各种各样的头脑风暴练习来实现。 c. Experience great design together.I have also found it beneficial to take the time to seek & experience great design together. Whether this is searching the app store for an app and then evaluating it together, or going on field trips to experience creativity in industries completely different from your own (i.e. offset printing, tatooing, culinary arts, screen printing, interior design, etc). Then afterward have a quick discussion of what you learned and how those principles could apply to your work. If you don’t have a team of designers, this can also be done perfectly well with a cross-functional team or by yourself. c.一起体验伟大的设计。我也发现花时间一起寻找和体验伟大的设计是有益的， 无论是在应用程序商店里搜索一个应用程序然后一起评估，还是在与你完全不同的行业（如：胶印、纹身、烹饪艺术、丝网印刷、室内设计等）进行实地考察，体验创造力。 然后快速讨论一下你学到了什么，以及这些原则如何应用到你的工作中。如果你没有一个设计团队，你也可以通过一个跨职能团队或者自己来完成这个任务。 2. Knowledge of Business 商业知识 it never ceases to amaze me how many designers I interview who don’t understand business. It is ESSENTIAL for UXers to understand business to get their ideas out the door and evangelize UX best practices. If you don’t understand and speak business, your career will be hard. 我所采访的许多设计师对商业一窍不通，他们总是让我感到惊奇。对于UXers来说，理解商业是至关重要的，这样才能把自己的想法传播出去，也才能将用户体验的进行最好的落地。如果你不懂商业知识，你的职业生涯会走的比较艰难。 There are a couple aspects of this that are important. First off, you need to understand what the business is trying to accomplish so you can help.Understand what strategic initiatives the business is trying to accomplish, then show what user Jobs To Be Done or pain points can be solved to help those strategic initiatives. 这其中有几个方面很重要。首先，你要了解企业想要达到的目标，这样你才能提供帮助。理解企业想要完成的战略计划，然后向用户展示需要完成的工作或者需要解决的问题，以帮助实现这些战略计划。 For example, if your company is looking to become more sticky in client organizations as a way to increase sales and improve retention, find and propose Jobs To Be Done that Marketing, Sales, or Operations employees at your clients have that currently aren’t being solved well. Use videos or audio clips from your research. Use quantitative data to reinforce the qualitative findings. If you have that understanding you are able to push back when someone assigns you a solution to implement and show them 4 other solutions that would solve the problem better. 例如：如果你的公司希望在客户群体中变得更具粘性，以此来增加销售额和提高客户留存率，那么找出你客户的营销、销售或运营人员们目前没有解决好的工作。使用视频或音频输出你研究的内容，用定量数据来巩固定性研究的结果。 如果你理解了这些内容，那么当别人给你规定一个解决方案来实现的时候，你就有能力向他们展示其他4个可以更好地解决问题方案，你也就能做的更好了。 Stephen Gates uses the example all the time of a T-shirt. If an executive asks you to design a t-shirt, find out why. Is it for a conference? Is it for employees? Why did that solution come to their mind? Is there a better way to accomplish that same goal? If you understand the problem, you can become a partner with them to solve their problem.This only happens if you understand and can communicate in the language of business. 斯蒂芬 · 盖茨一直用这个例子来说明 t 恤衫。如果一位高管让你设计一件 t 恤，找出原因。是为了开会吗？是给员工的吗？为什么他们会想到这个解决方案？有没有更好的方法来实现同样的目标？ 如果你理解了问题，你就可以用他们的合作伙伴的角度来解决问题。只有当你理解并能用商业语言交流时，才能获得这种主导权。 （责任编辑：晨鸿） |
