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The first thing an excellent designer will do at a new job or on a new project is get to know the stakeholders and business leaders in the organization. Find allies. Understand constraints. Understand what each stakeholder is trying to accomplish. 一个优秀的设计师要做的第一件事就是,在一个新工作或者一个新项目中去了解利益相关者和商业领导者,寻找盟友、理解约束, 理解每个利益相关者试图完成的目标。 Case in point. I once worked for a company where we were having major problems getting time and resources for any kind of user research. The PM wasn’t wanting to allow time in the sprint for it. Our client advisors (who controlled the relationship with customers) didn’t want to let us anywhere near their customers. It was a mess. 这里有一个很好的例子,我曾经在一家公司工作,我们为用户研究争取时间和资源时因为类型太多而遇到了很大的问题。产品经理不想在冲刺阶段留出这些时间。我们的客户顾问(他们控制着与客户的关系)不想让我们接近他们的客户,那时真的是一团乱麻。 So I started having one on one conversations with some of them. I found out that many of them had bad experience with designers showing brand new designs and promising the new features by a specific date. This caused major problems for the Client Advisor team (understandably). Also, there were some major retention issues going on with some of the customers I wanted to speak with. 所以我开始和他们中的一些人进行一对一的交谈,我发现他们中的很多人在设计师展示全新的设计,并承诺在一定时间内提供新功能的情况下都有过糟糕的经历,这给客户顾问团队带来了很大的问题(所以这是可以理解的)。此外,我想与之交谈的一些客户也存在一些重大的遗留问题。 I explained what we were trying to accomplish with the user research and how it could also help them solve some of their retention problems. I asked if they would be willing to help us plan and conduct the research so we could be sure to not say anything that would hurt the relationship. 我解释了我们试图通过用户研究来完成的目标,以及它是如何帮助解决一些遗留问题的。我问他们是否愿意帮助我们计划和进行这项研究,这样就可以确保很多交流都不会伤害这段合作关系。 Not only did I get access to users, but I had an ally in helping to schedule more user research visits in the future and someone who knew these users well to help me plan what to learn and how to do it. As a completely unanticipated side bonus, pretty soon these same client advisors (and the sales people as well) were using the fact that we involved our customers in our design process as a mechanism/key differentiator in saving many customers and generating loyalty. 我不仅可以接触到用户,而且我还有一个盟友帮助我安排未来更多的用户研究访问,还有一个非常了解这些用户的人帮助我计划学习什么以及如何学习。作为一个出乎意料的奖励,很快这些同类型的客户顾问(以及销售人员)就利用我们让客户参与到设计过程中这一方法,作为一种机制 / 关键的差异化因素,以挽救许多客户并产生忠诚度。 None of that would have happened if I had not taken the time to get to know the stakeholders.如果我没有花时间去了解利益相关者,这些都不会发生。 THE SOLUTION 解决方法 ·Get to know your stakeholders. Interview them. Imagine they were target users of the next product you were designing. ·了解你的利益相关者。去拜访他们,假设他们是你正在设计的下一个产品的目标用户。 ·Propose an idea of how something in your background could help them in their job. ·提出你想做任何事的原由,以及如何能够帮助他们工作。 ·The next time you’re frustrated with someone in your company, make an effort to see them as a person with needs/desires instead of an object preventing you from getting what you want. ·下次你对公司里的某个人感到沮丧的时候,试着把他们看成是一个有需求 / 欲望的人,而不是一个阻止你得到你想要的东西的东西。 6. Curiosity and Drive to Constantly Learn 好奇心和不断学习的动力
An insatiable curiosity and drive to always be learning and never be comfortable is the main secret of any success I might have had so far in my career. I’m mostly self taught and I’ve never worked for any world renowned companies, but I have an intense drive to learn and grow and progress. Two of the principles in my creative ethos that I emphasize constantly with my team are related: “yearn to learn” and “comfort is the enemy of greatness”. (责任编辑:晨鸿) |



