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If you understand business, and particularly your company’s business, your ability to get your innovative ideas out the door will be dramatically increased. Which means you will be able to better improve users’ lives. Sounds good, right? 如果你了解商业，特别是你公司的商业，你的创新能力将大大提高。这意味着你将能够更好地改善用户的生活，听起来不错吧。 Case in point：there was recently a shift in the organizational structure at my current company. That meant that the main Product leader who I had been working with and who understood UX very well had moved on and the new leader was less familiar with UX best practices. Because I had already taken the time to understand the strategic initiatives of the company, I was able to explain how delivering problems to solve instead of solutions to implement was so vital and ended up resulting in higher morale and a better product. I also was able to show how an Outcome-focused mentality actually helps us get to the desired results quicker than the output-driven mentality most companies have. As a result, the entire company is seriously considering moving to OKRs. Something that will help us deliver even better products for our customers in the future and will for sure result in a more fun, innovative culture. 一个恰当的例子是：最近我所在公司的组织结构管理部门发生了变化，这意味着与我一起工作并且非常了解用户体验的主要产品领导者要离开了，而新领导者对用户体验最佳实践不太熟悉。 因为在之前我花了很多时间去了解公司的战略计划，这让我能够解释为什么交付需要解决的问题而不是需要只考虑实施的解决方案是如此重要，这最终提高了士气，也打造了更好的产品。 我还展示了为什么我们以结果为中心，会比大多数其他以产出为中心的公司更快地达到预期结果的原因。因此，整个公司都在认真考虑搬到 OKRs。有些东西将帮助我们在未来给客户提供更好的产品，并肯定会孕育出一个更有趣的、创新的文化。 THE SOLUTION解决方案 Some advice to get started 对于开始的一些建议 Interview the CEO and other key leaders at your company. Ask them what the strategic initiatives of the company are. As them why they love their job. Ask them what keeps them up at night. Ask them what the greatest threat to the company’s success is. 采访你公司的首席执行官和其他主要领导人，问问他们公司的战略计划是什么。比如：他们为什么热爱自己的工作，问问他们是什么让他们夜不能寐，了解阻碍公司成功的最大威胁是什么。 ·Read business books ·阅读商业书籍 ·Take a business class. ·去学习一些商务课程。 ·Ask to be involved in vision or strategy meetings as a fly on the wall. ·要求作为旁听者参与愿景或战略讨论会议。 ·Prepare a presentation on a UX topic to an audience of business leaders. See how well it is received. Rinse, repeat. ·为商业领袖的听众准备一个关于用户体验主题的演讲。 看看它的接受程度如何。然后优化，再来一次。 ·Start trying to “talk” like a business leader. ·开始试着像一个商业领袖那样”说话”。 ·Try to quantify the user experience your users are having. ·尝试量化用户的体验。 The more you do it, the easier it will get. If this topic resonates with you and you want more details on how to get started, check out my article:Business for Designers: how to eliminate executive interference & get your innovative ideas out the door where I go over a couple case studies and dive into this topic in more detail. 你做的越多，事情就越容易。如果这个话题与你产生共鸣，你想知道更多关于如何开始的细节，请查看我的文章：设计师的商业: 《如何消除管理层的干扰，让你的创新想法走出门外》，在那篇文章里面，我回顾了几个案例研究，并深入探讨这个话题的更多细节。 3. Facilitation Skills 促成技巧 Good designers can do stellar design work themselves. Excellent designers bring other people with them and facilitate great design among a group. Yet far too few designers (even a senior level) are skilled facilitators. 优秀的设计师可以自己完成一流的设计工作，非常棒的设计师带着其他人一起成长，并促进一个群体做出伟大的设计。然而，很少有设计师(甚至是高级设计师)是熟练的促成者。 Facilitation is the art of helping to guide stakeholders and cross-functional team members through the design process. It is vital to be able to move fast and be most effective in your design work for everyone to have a shared-understanding of what it is that you’re building and why. You also will arrive at the “multiple idea exploration” requirement above much quicker. Diversity of not only culture but also functional background adds so much to the completeness and innovation of any design. （责任编辑：晨鸿） |
